Proper description of Site on Google and dmoz

Re commercialmortgageyes.com If I search Google for Commercial Mortgages I come up 4th. However the description is crazy. It says Commercial Mortgage Yes. ... resources. Search. FastCounter by bCentral 2001 Commercial Mortgage Yes Inc. . www.commercialmortgageyes.com/ - 11k - Cached - Similar pages It should say mortgage broker places commercial mortgages in all 50 states. My similar search doesnt work for google. I blocked google from searching my commercialmortgageyes.com/bizdirectory as a possible remedy. Is that the answer? The dmoz.com has a crazy description for my site:Commercial Mortgage Yes - Profile, listings, online application, employment, contact information. -- http://www.commercialmortgageyes.com Regional: North America: United States: New York: Localities: N: New York City: Brooklyn: Business and Economy: Financial Services: Mortgages (1) They have not had an editor for this category for over 5 months and I sent them several requests to correct description. Is this problem effecting other enginess/directories and how can I impact them enough to correct?

I asked about the Google similar pages search or related search, which doesnt work on commercialmortgageyes.com When I click it on I get - related:www.commercialmortgageyes.com/ - did not match any documents. Why does this occur? Is it because I have my Global Real Estate Directory, http://www.commercialmortgageyes.com/bizdirectory on the same site? I had my son attempt to block it with a spyder. Please advise as I would like very much to correct this error by Google or my unintentional error. Regards Bill

Hi there, Firstly, some information about the descriptions that appear in search results. There are 3 common methods that search engines use to obtain and display details about a website: Meta Description tag -------------------- Pro - Readable. Con - Controlled by the owner/designer of the website, and therefore could be used to misrepresent the site's true content. Directory description --------------------- Pro - Written by an unbiased 3rd party. Con - Often out-of-date, and can take months to be changed (especially if the editors are volunteers and the service is free, like at Dmoz). Can be bland, as editors try to just list the facts, not ad copy. Google ------ Google looks for the keywords in the body of the web page, and returns them, plus a few words surrounding them, as a description. If the site is listed at Dmoz, Google often displays the description from there as well. Pros - Shows the context of the keywords. This is great for experienced searchers. Always up-to-date (within a month). Unbiased. Cons - Novice searchers can have difficulty working it out. There will be different descriptions for the same page, when different keywords have been searched for. Very hard for the owner/designer of the website to optimize for. What the Google Spider sees --------------------------- While it shouldn't be considered definitive, at Search Engine World there is a spider simulator tool: http://www.searchengineworld.com/cgi-bin/sim_spider.cgi ...which is very good for showing what most search engines see from the URL you enter. Google Dance ------------ At present Google is updating its index. Sometimes when you search you will see the old description for your site. Sometimes the new one. This mix of old and new happens because Google has hundreds of servers to update, and some ISP caches take a while to change as well - this hiccup of sorts is affectionately known as the Google Dance. Read a discussion on descriptions during the Google Dance period at WebMasterWorld: http://www.webmasterworld.com/forum3/3752-3-15.htm Your Dmoz listings ------------------ Commercial Mortgage Yes - Mortgage broker offers commercial mortgages in all 50 states. http://dmoz.org/Business/Financial_Services/Mortgages/ Commercial Mortgage Yes - Profile, listings, online application, employment, contact information. http://dmoz.org/Regional/North_America/United_States/New_York/Localities/N/New_York_City/Brooklyn/Business_and_Economy/Financial_Services/Mortgages/ Dmoz solution ------------- The only search engine of any importance affected by Dmoz listings is Google. The Brooklyn listing is the one you are wishing to change. This is one of the downsides to Dmoz - editors can be torn between trying to give a site a fair, nicely written description, and following Dmoz guidelines which promote unemotive, bland, factual descriptions. If the submitter doesn't include a description, Dmoz software grabs the Meta Description from the site concerned. If it looks okay, most editors won't change it. The first listing is your Meta Description, although the editor has stripped the keywords from the end of it. Because the Brooklyn listing is localised, and local entries have specific editing criteria, it is hard to use the same description, because it mentions all 50 states. Think up a description which doesn't detract from the fact that your business is based in Brooklyn, something like: "Provider of residential and commercial mortgage, financing and loan solutions." or "Real estate directory of broker listings, FSBO, law firms, appraisers, and real estate resources." (might not work, as the directory is not the main focus of your site) The Brooklyn category doesn't have an editor listed, which means the editor for the category above is in charge of it. You need to go back to http://dmoz.org/Regional/North_America/United_States/New_York/Localities/N/New_York_City/Brooklyn/ Where you will find an editors name. Click on the link to contact him/her. Politeness is a key factor. Google solution --------------- When people search for "commercial mortgages" you want them to read a nice description. Write a short description that begins with "Commercial mortgages", and runs for 7-10 words. Place it on your index page, closer to the top is better. Remove this phrase from the rest of the page. This will force Google to use the only sentence that has the phrase in it. Another trick which can work is to place a phrase in an image ALT tag. If this is the only place where the keyword is mentioned on the page, Google will use it. But wait a few days for Google to stop dancing, so that you can see the stable results and how your site is described. Search strategy --------------- "google description" dmoz ://www.google.com/search?q=%22google+description%22+dmoz Best wishes, robertskelton-ga

Hi again, I wouldn't be concerned about the lack of related sites - it is quite common, and doesn't appear to reflect the quality or ranking of a site. Google themselves, as an example, only have 29 related sites: ://www.google.com/search?hl=en&lr=&ie=UTF-8&newwindow=1&safe=off&q=related:www.google.com/ While Yahoo Australia only have 10: ://www.google.com/search?num=30&hl=en&lr=&ie=ISO-8859-1&newwindow=1&safe=off&q=related%3Awww.yahoo.com.au%2F The best way to stop search engines from indexing the directory part of your site is by using a META robots tag, like this one: Place this tag between the HEAD tags on any page that you do not want indexed, such as the page that is the entry to your directory, and any page within the directory that might be linked to from outside your site.

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